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Tuesday 8 May 2018

Problems in the Marketing Industry

A devout belief that “thinking” is what defines the human experience drives our intellectual agenda. In that vein, part of what you value is the ability to actually stay above and apart from the din and the fray that might influence your ability to be actionable. And that’s what the seven big problems aim to address—how you can best be both objective and action-oriented.




The intellectual agenda is the AMA's stake in the ground on the issues that matter most to marketers. The 7 Big Problems can be used as tools to facilitate the ongoing conversation among marketing and sales professionals, academics, educators and students.​

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